The HOAS

Understand the inner workings of HOAS and meet the team.

We bring strategy, design, storytelling, content, voice, production, cross-cultural collaboration and development together under one roof.

A creative team planning together with sticky notes on a glass wall

About

House of Auré Studios exists because too many organisations carrying real value stay invisible to the people who would choose them. We build the strategy, the identity, and the storytelling systems that close that gap.

We work between China and the world. That position shapes everything we make: work that has to read correctly in more than one culture, and a studio built to move between them.

House of Auré Studios believes creativity is the act of bringing ideas, stories, and possibilities into existence. Every person, culture, and organisation carries something valuable that deserves to be seen, expressed, and shared with the world.

We approach creativity as a bridge between imagination and impact, combining strategy, storytelling, design, and technology to create meaningful work that connects people across cultures.

House of Auré Studios was created from a belief that the ideas we carry are meant to be brought into the world. Too many people hold visions, stories, and ambitions that remain unseen because they lack the platform, support, or systems needed to bring them to life.

HOAS exists to create those spaces.

Vision

A world where every person, culture and organisation with something valuable to offer is seen, understood and chosen, wherever they are.

Mission

We bring ideas, stories and ambitions into the world. Through strategy, storytelling, design and technology, we build the spaces, platforms and systems that connect people across cultures, from Shanghai to Africa and beyond.

Team

Teams flex around each project. These two do not.

Judy Poswa, Founder and CEO of House of Auré Studios

Judy Poswa Founder and CEO · Performs as Jorj Auré

Born in Durban, South Africa, Judy has lived in China for 9 years. Based in Shanghai, she leads creative direction, brand design, and production across the studio. Fourteen years in design, an architecture degree, four awards across three films in two years, IMDb-credited voice performance, and the official Shanghai 48HFP identity. She entered the entertainment industry through voice acting, performing as Jorj Auré, and has since built a decade of work connecting education, culture, and industry across three continents.

Creative direction
Brand identity
Key art
Voice

Judy on LinkedIn ›

Glenda Poswa, Managing Partner and Senior Copywriter at House of Auré Studios

Glenda PoswaManaging Partner and Senior CopywriterLanguage · Copy · Creative AI strategy

An applied and computational linguist who treats language as the system through which meaning travels: speech, writing, gesture, image, tone, symbol, and silence. Her research began with how protest communicates, and moved through strategic communications for a values-led global policy campaign into digital marketing, AI, and podcasting. She now works on how language behaves inside algorithmic systems, how belief forms through repeated narrative framing, and how communication online can be built more deliberately. At House of Auré Studios she leads creative AI integration and writes the studio's copy, helping clients use AI to amplify a voice rather than flatten it.