Design

Giving ideas a visual language.

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Colour swatches, sketches and a keyboard on a designer's desk

What's in the room.

Brand identity mockups on business cards and stationery
01

Brand identity

A full visual identity: logo, colour, type, imagery and core applications.

ForNew brands and rebrands.
Not forSmall tweaks to an existing logo.
WhereShanghai in person · Online worldwide
WhyLaunching or repositioning.

What's included

  • Logo suite
  • Colour palette
  • Typography
  • Image style
  • Core applications
  • Guidelines

How it works

  1. 1Strategy review
  2. 2Concepts
  3. 3Refine
  4. 4Apply
  5. 5Guidelines

OutcomeAn identity and guidelines ready to roll out.

A designer sketching logo ideas in a notebook
02

Logo design

A distinctive mark and wordmark.

ForNew businesses, projects and events.
Not forBrands needing the full identity system (choose Brand identity).
WhereShanghai in person · Online worldwide
WhyA strong first impression.

What's included

  • Concepts
  • Refinement
  • Final files in all formats

How it works

  1. 1Brief
  2. 2Sketches
  3. 3Concepts
  4. 4Refine
  5. 5Deliver

OutcomeA logo suite for print and digital.

Design templates and a layout grid on a screen
03

Visual systems

The rules and templates that keep design consistent.

ForTeams producing a lot of material.
Not forOne-off projects.
WhereShanghai in person · Online worldwide
WhyWhen every new asset looks different.

What's included

  • Layout grids
  • Templates
  • Component library
  • Usage rules

How it works

  1. 1Audit
  2. 2System design
  3. 3Templates
  4. 4Testing
  5. 5Handover

OutcomeTemplates your team can use with confidence.

Campaign posters on a city street
04

Campaign design

Visual design for a campaign across every format.

ForBrands with a campaign plan.
Not forCampaigns with no agreed idea yet (start with Campaign strategy).
WhereShanghai in person · Online worldwide
WhyTo make a campaign instantly recognisable.

What's included

  • Key visual and adaptations for print, digital, social and events

How it works

  1. 1Key visual
  2. 2Review
  3. 3Roll-out
  4. 4Final files

OutcomeA full set of campaign assets.

A phone showing a social media feed
05

Social design

Templates and graphics made for social platforms.

ForBrands posting regularly.
Not forBrands without a content plan.
WhereShanghai in person · Online worldwide
WhyA feed that looks intentional.

What's included

  • Post and story templates
  • Carousels
  • Covers
  • Highlight icons

How it works

  1. 1Brief
  2. 2Style
  3. 3Templates
  4. 4Test
  5. 5Handover

OutcomeOn-brand templates ready to post.

A speaker presenting slides to an audience
06

Presentation & pitch design

Decks that make ideas land.

ForFounders, sales teams and speakers.
Not forText-only internal documents.
WhereShanghai in person · Online worldwide
WhyInvestor pitches, proposals and keynotes.

What's included

  • Deck structure
  • Design
  • Templates
  • Speaker-friendly layouts

How it works

  1. 1Content review
  2. 2Structure
  3. 3Design
  4. 4Review
  5. 5Final

OutcomeA deck that is clear, on-brand and easy to present.

Printed posters and brochures on a studio table
07

Creative assets

One-off designed pieces.

ForAny brand needing specific items.
Not forLarge systems (see Visual systems).
WhereShanghai in person · Online worldwide
WhyEvents, print and launches.

What's included

  • Posters
  • Brochures
  • Menus
  • Certificates
  • Signage
  • Merchandise artwork

How it works

  1. 1Brief
  2. 2Design
  3. 3Review
  4. 4Final files

OutcomePrint-ready and digital-ready assets.

Related work.

Selected projects connected to this room.

48 Hour Film Project Shanghai hoodies and merchandise
Graphic Design · 2024Various ClientsShanghai & Worldwide
Story Behind The Story film poster
Short film · 2025Story Behind The StoryNi Hao (Shanghai)

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