Storytelling

Making ideas understood, remembered and shared.

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An open notebook beside a cup of coffee

What's in the room.

A content calendar planned out on a desk
01

Content strategy

Deciding what to publish, why and where.

ForBrands creating content without a plan.
Not forOne-off posts.
WhereShanghai in person · Online worldwide
WhyTo turn content into a brand asset.

What's included

  • Audience
  • Content pillars
  • Formats
  • Channels
  • Calendar framework

How it works

  1. 1Audit
  2. 2Research
  3. 3Pillars
  4. 4Plan
  5. 5Handover

OutcomeA content strategy and calendar framework.

Friends scrolling social media on their phones
02

Organic social strategy

Growing an audience without paid ads.

ForBrands on Instagram, LinkedIn, Xiaohongshu, WeChat and similar platforms.
Not forBrands relying only on paid ads.
WhereShanghai in person · Online worldwide
WhyStalled growth or low engagement.

What's included

  • Platform choice
  • Positioning per platform
  • Formats
  • Posting rhythm
  • Community approach

How it works

  1. 1Audit
  2. 2Benchmark
  3. 3Plan
  4. 4Test
  5. 5Adjust

OutcomeA platform-by-platform growth plan.

A creator filming a story on a phone
03

Digital storytelling

Telling your story in digital formats.

ForBrands with a story worth telling.
Not forBrands wanting product specifications only.
WhereShanghai in person · Online worldwide
WhyTo make people care.

What's included

  • Brand story
  • Founder story
  • Video scripts
  • Carousels
  • Web narratives

How it works

  1. 1Interviews
  2. 2Story shaping
  3. 3Drafts
  4. 4Formats

OutcomeA story told consistently across channels.

A writer typing on a laptop beside a notebook
04

Copywriting

The words, written well.

ForWebsites, campaigns, decks and profiles.
Not forTechnical manuals.
WhereShanghai in person · Online worldwide
WhyClear words sell.

What's included

  • Web copy
  • Taglines
  • Campaign copy
  • Bios
  • Captions

How it works

  1. 1Brief
  2. 2Draft
  3. 3Revisions
  4. 4Final

OutcomeReady-to-use copy in your brand voice.

A storyboard pinned to a studio wall
05

Campaign storytelling

The narrative that runs through a campaign.

ForBrands with a campaign moment.
Not forAlways-on posting.
WhereShanghai in person · Online worldwide
WhyTo give a campaign a beginning, middle and end.

What's included

  • Campaign narrative
  • Scripts
  • Message sequence
  • Copy per touchpoint

How it works

  1. 1Brief
  2. 2Narrative
  3. 3Sequence
  4. 4Drafts
  5. 5Final

OutcomeA campaign story that builds from first touch to action.

A stack of printed magazines and reports
06

Editorial content

Long-form writing and publications.

ForOrganisations, cultural bodies and founders.
Not forQuick social captions.
WhereShanghai in person · Online worldwide
WhyAuthority and depth.

What's included

  • Articles
  • Reports
  • Newsletters
  • Books and publication content

How it works

  1. 1Outline
  2. 2Research
  3. 3Drafting
  4. 4Editing
  5. 5Layout handover

OutcomePublished pieces that build credibility.

A creator photographing a flat lay for a social post
07

Social content

Content made for the feed.

ForBrands posting regularly.
Not forBrands with no content strategy yet (start with Content strategy).
WhereShanghai in person · Online worldwide
WhyA consistent presence.

What's included

  • Posts
  • Carousels
  • Captions
  • Short video concepts

How it works

  1. 1Plan
  2. 2Create
  3. 3Review
  4. 4Schedule

OutcomeA steady flow of on-brand content.

Related work.

Selected projects connected to this room.

Screenshots of social media accounts we manage
Social · 2025Social media managementSix film and creative accounts
Story Behind The Story film poster
Short film · 2025You Have ToShanghai, China

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