Cross-Border

Connecting creative work across cultures and markets.

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A map, compass and passport-style travel kit laid out for a journey

What's in the room.

An international team meeting around a table in Shanghai
01

China ↔ international collaboration

Helping international and Chinese partners work together creatively.

ForInternational brands working in China and Chinese brands going abroad.
Not forProjects with no cross-border element.
WhereShanghai in person · Online worldwide
WhyMarket entry, co-productions, joint campaigns.

What's included

  • Partner matching
  • Briefing
  • Creative coordination
  • Cultural adaptation

How it works

  1. 1Brief
  2. 2Match
  3. 3Align
  4. 4Deliver
  5. 5Review

OutcomeCollaborations that work for both sides.

Creatives from different countries working together in a studio
02

Africa ↔ Asia collaboration

Building creative bridges between Africa and Asia.

ForCreatives, brands and organisations in Africa and Asia.
Not forProjects focused on a single region.
WhereShanghai in person · Online worldwide
WhyExchange programmes, partnerships, co-productions.

What's included

  • Introductions
  • Programme design
  • Co-creation projects
  • Exchange support

How it works

  1. 1Scope
  2. 2Connect
  3. 3Design
  4. 4Run
  5. 5Report

OutcomeNew partnerships between the two regions.

Brand materials in several languages spread on a desk
03

International brand communication

Making your brand read correctly in new markets.

ForBrands communicating across languages and cultures.
Not forSingle-language local campaigns.
WhereShanghai in person · Online worldwide
WhyEntering or growing in a new market.

What's included

  • Message adaptation
  • Multilingual content direction
  • Market-ready materials

How it works

  1. 1Review
  2. 2Adapt
  3. 3Test
  4. 4Deliver

OutcomeCommunication that feels local everywhere it goes.

An audience at a cultural festival
04

Cross-cultural creative projects

Creative projects built across cultures from the start.

ForCultural organisations, festivals and brands.
Not forProjects with a single-culture audience.
WhereShanghai in person · Online worldwide
WhyFestivals, exhibitions, campaigns and co-productions.

What's included

  • Concept
  • Cultural input
  • Production coordination
  • Delivery

How it works

  1. 1Concept
  2. 2Partners
  3. 3Production
  4. 4Launch

OutcomeA project that belongs to more than one culture.

Two partners shaking hands across a meeting table
05

Creative partnerships

Setting up creative partnerships that last.

ForBrands, studios and organisations looking for partners.
Not forTransactional one-off hires.
WhereShanghai in person · Online worldwide
WhyGrowing reach through the right partners.

What's included

  • Partner search
  • Partnership design
  • Agreements support
  • Launch

How it works

  1. 1Goals
  2. 2Search
  3. 3Match
  4. 4Agree
  5. 5Launch

OutcomeA working partnership with a shared plan.

A trade show stand with printed brochures and displays
06

Market-facing creative support

Creative support for teams selling into a new market.

ForSales and marketing teams in new markets.
Not forTeams with full local creative support already.
WhereShanghai in person · Online worldwide
WhyTrade shows, launches and sales pushes.

What's included

  • Market-ready decks
  • Brochures
  • Social profiles
  • Event materials

How it works

  1. 1Brief
  2. 2Adapt
  3. 3Produce
  4. 4Deliver

OutcomeMaterials ready for the new market.

Related work.

Selected projects connected to this room.

Our booth at the China (Hengdian) International Film Festival
Cross-border · 2025Hengdian delegation and SNAP pitchHengdian World Studios · Dalynn Studio
A conference table set for a delegation meeting
Cross-border · 2026South African Government & Business DelegationHOAS

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